Work Life

What You Need To Succeed At Blogging

September 18, 2018

Millions of of people start blogging every year, but only a few of them will succeed and make a full time income over the years. Unfortunately, blogging is not a get-rich-quick scheme, and you will need to have a lot of patience. What is even more important is that you have to take your business as seriously as any other career path. You need to treat your blogging as a business instead of a hobby, if you are not willing to settle with a hobby income.

A Business Plan

You need to think about the ways you can earn a living from your blog. Once you have built a follower base on your site and your social media, you will be able to find the right way to monetise your website. From affiliate marketing to offering paid advertising on your site and sponsorship deals, collaborating with brands, there are plenty of ways you can cash in on your blog. Create a growth plan and a detailed budget. Check out the funding options that are right for you at to create a financial plan.  

A Marketing Sales Funnel

Of course, you will also need to find a way to engage with your followers and make them take on the offers or buy through your links. If you implement a marketing funnel from the beginning, you can automate some or all of your promotions, and increase your conversions over time. There’s no magic button when it comes to blogging, but with patience you can improve your techniques.


When you start blogging, you will need to pay attention to branding yourself as a person. While you will ultimately want to sell products and services, you need to remember that most people don’t buy from companies; they buy from people. Create your unique selling proposition and communicate it with your market.

Point of Differentiation

As well as a unique selling proposition, you will need to work on your point of differentiation. If you would like to become a fashion blogger online and create a popular Instagram feed, you will have to find a way to stand out from the rest of the bloggers out there. Build your unique blogger voice and let your personality shine through.

Business Infrastructure

It is important that you create a business infrastructure that will save you time and money. An effective infrastructure needs to be tailored around your business. It can include accounting tools, content management and planning, brainstorming apps, and other software that will help you focus on what really matters in your venture, instead of spending too much time on administration,


If you would like to make it as a blogger, you will need to find your unique voice, choose your monetisation methods, and take care of the budget, financing, and infrastructure. Treat your blogging business seriously, and you can – over time – earn a serious income through doing what you love. Increase your chances of success by developing your personal brand.

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