As we move away from the Winter months, for lots of people we start to move into wedding season and for many starting to plan their big day.
Many may be wondering about the planning process of the big day and what an average wedding looks like so using Google search data here is everything you need to know about the planning process of a British wedding…
When looking at the keyword research over the past 3 years, the peaks in the search volume regarding ‘wedding venues’ occur in the month of January of each year with almost 1,500,000 searches were made around wedding venues in January. For us and for many choosing a wedding venue was the first thing we did, mostly because venues can become fully booked more than a year in advance.
The lowest search volume around this term occurs in December (this was 658,800 in 2016). It is likely that this is when people are more focused on Christmas festivities than wedding planning. Another explanation for this is that couples become engaged over the Christmas period and begin to plan their wedding the month after — the peaks in searches for ‘engagement rings’ can be seen in December each year.
Wedding flowers were one of my favourite things to find and once we had chosen our venue we moved onto finding our florist. It appears that people begin to choose their wedding flowers in March time, a couple of months after the peak in searches for venues. From 2014 to 2017, this is when the greatest peaks were for people searching ‘wedding florists’ (aside from in 2015 when February saw the highest search levels). In 2016, around 1,200,000 people searched for the term — suggesting that deciding on wedding flowers occurs around 2-3 months after they’ve secured a venue.
When it comes to pricing, the average monthly searches over the past year for ‘cheap wedding flowers’ was 720. This was over 70 times more than those who searched for ‘expensive wedding flowers’.
People search for ‘wedding invitations’ around January, supporting the idea that this when people begin to actively plan the big day. Overall, less people are using the internet to search for wedding invitations. Between 2014 and 2015, the number of searches around the term was 90,500 and this fell to 74,000 between 2016 and 2017. This could be explained by the rise in the use of social media for wedding inspiration or the fact that 56% of brides surveyed in 2017 said that they made their own invitations according to Confetti. We made our own wedding invitations and I loved that they were totallt bespoke to us, it looks as though lots of other couple do as well.
According to Google, less people are conducting searches about wedding planners. This could be due to people organising the wedding themselves or with the help of family and friends.
From 2014 to 2017, most people were searching for ‘wedding planners’ in the month of January. In January 2014, around 1,500,000 searches were made around this term and in January 2017 this had fallen by close to 4,000.
Those living in London, Birmingham and Glasgow made the most searches for ‘wedding planners’ between 2016 and 2017. Although these cities are among those with the highest population, Glasgow has around 900,000 less residents than Manchester, yet 0.2% more searches came from the city.
More people are turning to the internet when it comes to searching for wedding rings, search around the term have increased by around 400,000 from 2014 to 2017 — with most of the searches being made in December.
When comparing the search for men and women’s rings, it appears as though people turn to Google more when they are looking for a men’s wedding ring. Over the past year, ‘men’s wedding ring’ was searched for on average 22,200 times per month and ‘wedding rings for women’ was searched for 8,100. Considering the variation of women’s wedding rings compared to men it could be explained by a women’s preference to choose their ring in person. There are lots of different options from platinum to Yellow Gold Engagement Rings to diamonds, no wonder people search and search for their perfect setting.
Overall, it appears that there are more people searching for wedding dresses online than in the past. The searches around this term have risen by around 500,000 between 2014 and 2015. More people are using their phones to search for their perfect dress too — between 2016 and 2017, 66.3% of searches were carried out on a smartphone. Between 2015 and 2014, this figure was 44.6%.
When looking at search volume, around 3 times more searches were made for ‘wedding dresses’ than ‘wedding flowers’. This suggests that people may prefer to visit the florist in person or maybe finding out about florists through word of mouth.
So, it appears as though the wedding planning process truly gets underway around January — following a surge of engagements across the festive period. More of us are using our phone when choosing a wedding dress and those living in London are more likely to sit back and let someone else deal with the stress of planning the big day!
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